British fashion retailer Burberry which is one of the big names in the fashion world is extending its name and brand by partnering with Apple Music to stream its events and videos live to the over 11 million users that are already using the apple service. Burberry will have its channel inside the new Apple curator section and stream live events for its customers. The Burberry acoustic series will receive a big push with the partnership. The series started in 2010 and in some way looks to brand the company as a total lifestyle brand.
Being the first time Apple has worked with the fashion brand, it only intensified the speculations people had after apple hired Burberry’s chief executive Angela Ahrendts in 2013. The move solidified Apple’s fashion entry with the addition of the Apple watch that was sold in select partner retail shops and featured in vogues magazine.
The Angela And Apple Plan To Dominate The Streaming Service
Apple streaming service which is in part the brainchild of music giants like Dr. Dre has offered three months free for iPhone users and a single subscription of $9.99, $14.99 family subscription. The service has 11million users while rivals Spotify has 20million paid users and over 75million total users.
Apple yet again wants to prove that they are unique and are different from Spotify and other competitors hence the Burberry partnership and other partnerships which saw an in-app social network called connect, live international radio featuring top DJs around the world and acts like drake and Pharell represent.
It remains unclear whether fans would buy into the idea of fashion being in their streaming or apple might extend its functions to other big name companies for more partnerships.